Keep blonde hair bright and brass-free with L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo Purple Dyes. Neutralizes yellow tones and enhances shine for a cooler, more luminous blonde.
Hair luminous, soft, and visibly refreshed after just one wash!
Key Benefits:
- Neutralizes yellow undertones in blonde, bleached, or highlighted hair;
- Preserves color vibrancy and enhances luminosity;
- Delivers a cooler, brighter blonde;
- Leaves hair feeling smooth, soft, and shiny;
- Professional-grade formula for salon-quality results at home;
- Ideal for platinum, ash blonde, or highlighted hair.
Key Technology:
- Purple Dyes + Patented Color Lock Technology: instantly cancels brassiness while maintaining tone clarity and long-lasting shine.
Say goodbye to dull, brassy blonde. The L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo Purple Dyes uses violet pigments to instantly neutralize yellow tones, restoring brightness and contrast to blonde, bleached, or highlighted hair.
Promotion valid on the selected items between 2026-02-09 and 2026-02-15.
This promotion may be modified within the terms of the Portuguese legislation.
Apply evenly to wet hair and emulsify to create a lather.
Leave on for 5 to 15 minutes, depending on the desired level of neutralization.
Rinse thoroughly until the water runs clear.
Begin using this shampoo two weeks after your salon coloring session. Alternate its use with the non-tinted Serie Expert Vitamino Color Spectrum Shampoo.