Phyto Paris was founded in 1969 by renowned hairdresser Patrick Alés, fulfilling a dream: to care for hair using plants, his two great passions. For over 50 years, Phyto Paris has been at the forefront of trends and innovation, even eliminating silicones from its formulations in 1987. According to Patrick Alés, "The hair and scalp ecosystem is alive and precious, and Phyto Paris mission is to treat them with care and respect," highlighting the necessity of specific care for both the scalp and hair fiber.
With this principle in mind, combined with true scientific expertise, Phyto Paris embraces active botanical extractions as its signature, replacing water in its formulas. Plants are immersed in water through osmosis, releasing their full range of molecules, resulting in 100% active and concentrated botanical formulas.