Wellness

01 October 2025

How to fight Imperfections?

3 min read

 

POST-SUMMER ☀️🌊

After months of sun, beach, and holidays, the skin may become oilier or develop imperfections.
The good news? With ETAT PUR you can take care of your skin with an effective and uncomplicated routine! ✨

 

ETAT PUR, ONLY WHAT YOUR SKIN NEEDS. 🌱

Our mission: to support your skin, not control it. We help you make informed decisions about skincare, with health at the center of every choice. Instead of overloading the skin, our unique ecobiological approach believes in teaching it how to live, respecting its natural mechanisms, and giving it only what it truly needs.

We’ve put an end to overtreating. Our revolutionary approach? Two complementary ranges that work in perfect harmony:

  • Pure Actives, rigorously dosed for each need.

  • Pure, biomimetic skincare, that respects the microbiome.

This 3-step system respects skin integrity and offers targeted, ultra-personalized care — without excess and without compromising skin health.
 

Heliocare

Salicylic Acid: the ally against imperfections 🔍

Salicylic Acid is a BHA (beta-hydroxy acid) with anti-inflammatory properties, making it an ideal option for fighting imperfections. Known for its exfoliating action, it removes dead cells from the skin’s surface, promoting renewal.

The Pure Active Salicylic Acid 2% is at an effective and safe concentration to:
✓ Act on pimples and blackheads
✓ Reduce imperfections
✓ Unclog and tighten pores

The result? Visibly clearer, healthier-looking skin! 🌟

 

The essential step in any routine: cleansing 🧽

Cleansing is the first essential step in any skincare routine. Poorly cleansed skin is more prone to imperfections and excess oil.

Pollutants and excess sebum overload the skin during the day, causing blemishes. At night, removing residues is crucial for regeneration, especially for oily, acne-prone skin.

No excuses — never skip this step! Choose a cleansing routine adapted to your skin, morning and night, with ETAT PUR biomimetic formulas that respect the skin’s natural balance.

 

 

Heliocare

The importance of hydration for oily skin 💦

Even oily skin needs hydration! It helps balance sebum production, strengthen the skin barrier, and prevent dehydration and irritation. When the skin is dehydrated, it may overproduce sebum, leading to imperfections.

Opt for biomimetic moisturizers that respect the skin’s natural balance, providing immediate and long-lasting hydration — perfect for morning and evening use.

 

3 simple steps for an effective routine 🧴

ETAT PUR ANTI-IMPERFECTIONS ROUTINE

1️⃣ Cleansing Foam: Start with the gentle cleansing foam and rinse with water. Your skin is immediately free of impurities, with no tightness.
2️⃣ Salicylic Acid: Next, apply Pure Active Salicylic Acid 2% to target imperfections.
3️⃣ Light Cream: Finish with the Light Cream that hydrates while respecting the microbiome.

With just these 3 simple steps, your skin gets exactly what it needs — no excess, no complications — keeping your routine simple and effective! 🌿

 

 Expert tips 🧑‍⚕️

  • Apply Pure Active Salicylic Acid 2% only at night — it makes skin more sensitive to the sun and works best during nighttime regeneration. 🌙

  • Boost your routine: combine Salicylic Acid with the power of Glabridin to fight imperfections and reduce spots.

  • Don’t mix with other Pure Actives like Vitamin C, Retinol, AHAs, or other BHAs, as this may dry out or irritate the skin. 🚫

 

 




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